https://www.rachelschneidmill.com/home daily 1.0 2025-10-24 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1531937856229-RYA4PUJIG7ZYG9H4HH70/rachel+headshots-53.jpg Home https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529457785412-VBRP7S7HVY6QRANQX7CE/rachel+headshots-6.jpg Home https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529457115883-ENO59O8Q5SNXFLDJQC87/rachel+headshots-82.jpg Home https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529344450257-ODYNZLV1OZIQ285AHTLO/rachel+headshots-15.jpg Home https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529351907338-EH9FPWHW6BP1J019A95Z/rachel+headshots-17.jpg Home https://www.rachelschneidmill.com/blog daily 0.75 2019-09-23 https://www.rachelschneidmill.com/blog/game-of-thrones-wine monthly 0.5 2019-03-26 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1549898009827-DKYORQCQFUVFNRGXIJ3Z/game-of-thrones-wines-they-drink.jpg Blog - If each Game of Thrones character was a type of wine https://www.rachelschneidmill.com/blog/6-skincare-products-dry-skin-madrid monthly 0.5 2019-02-21 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1550767202932-K37G9O0J1DRJJQSVMEFS/skincare_dry.jpg Blog - The 6 skincare products that helped me survive Madrid's 0% humidity https://www.rachelschneidmill.com/blog/mencia-and-me-a-love-story monthly 0.5 2020-11-07 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1546870220639-CSQ19XXVX3SRFTAERPKS/Mencia.jpg Blog - Mencia & Me: A love story https://www.rachelschneidmill.com/blog/palma-de-mallorca-no-friends-no-car-no-problem monthly 0.5 2018-09-27 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537885634579-AHOAEZJFF64FM668SA8G/Claro_Mallorca.jpg Blog - Palma de Mallorca: No friends, no car, no problem https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537884962896-Q894WIAKGO3N5HGINAPH/playa_illetas.jpg Blog - Palma de Mallorca: No friends, no car, no problem https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537885516050-NAQY3PZX8K5GB0QYIKSH/Restaurante_Maritimo.jpg Blog - Palma de Mallorca: No friends, no car, no problem https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537885199227-FV2G1XVL9SF7T62HN5P7/Portixol_Promenade.jpg Blog - Palma de Mallorca: No friends, no car, no problem https://www.rachelschneidmill.com/blog/is-wine-not-snobby-anymore monthly 0.5 2020-11-07 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529383145187-RNB9Y75T8AAIR3Y4I7VZ/wine_not_snobby Blog - Is wine not snobby anymore? A guide https://www.rachelschneidmill.com/blog/7-tips-for-packing-from-a-terrible-packer monthly 0.5 2018-06-19 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529383926027-X1M3104L7LWYO1ZY3CF8/stil-336189-unsplash_wide.jpg Blog - 7 Tips for packing from a terrible packer https://www.rachelschneidmill.com/blog/5-beauty-products-i-cant-live-without monthly 0.5 2018-06-20 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529508580729-NFK7T1303RYOZ6M3MKQ6/Glossier_Cloudpaint.jpg Blog - 5 Beauty products I can't live without https://www.rachelschneidmill.com/blog/my-travel-planning-cheat-sheet monthly 0.5 2019-01-30 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529509433437-BYF5ZON9XFFCBESPY141/Travel_planning.jpg Blog - My travel planning cheat sheet https://www.rachelschneidmill.com/blog/your-iced-coffee-but-better monthly 0.5 2018-09-21 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529860797127-QWARPWXQDI3Q9370JUXS/Peppermint_iced_coffee.jpg Blog - Your iced coffee, but better https://www.rachelschneidmill.com/blog/2018/7/3/a-bomb-asparagus-prosciutto-recipe monthly 0.5 2018-09-21 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1530652592014-SKWDKO3ESXYI8TCTSC58/asparagus_pancetta_recipe.jpg Blog - A bomb asparagus & prosciutto recipe https://www.rachelschneidmill.com/blog/the-surprising-health-benefits-of-oysters monthly 0.5 2018-09-20 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529860646926-KE2PYYIFHUE173B6NGMZ/oysters_health_protein+%281%29.jpg Blog - The surprising health benefits of oysters https://www.rachelschneidmill.com/blog/how-to-pair-wines-with-passover-seder monthly 0.5 2018-10-01 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537541911573-30HAGDUE7223KSKNU438/Wine_Passover.jpg Blog - How to pair wines with Passover Seder https://www.rachelschneidmill.com/blog/5-pumpkin-recipes-to-shame-your-psl monthly 0.5 2018-09-25 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537462749146-RASMFYL1UG2MRKC579IK/Pumpkin_recipes_dip_smootie.jpg Blog - 5 Pumpkin recipes to shame your #PSL https://www.rachelschneidmill.com/blog/buttered-popcorn-is-so-early-90s monthly 0.5 2018-09-20 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537463422033-VM3H4R43U6XSLKJBEKA1/Healthy_popcorn_recipe_edamame.jpg Blog - Buttered popcorn is so early 90's https://www.rachelschneidmill.com/blog/plants-are-the-new-pork-belly monthly 0.5 2018-09-27 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537892769703-NPSDIPHZO1YXF2NZ4P1Y/chaia+trio+photo.jpeg Blog - Plants are the new pork belly https://www.rachelschneidmill.com/blog/fermentation-is-so-hot-right-now monthly 0.5 2018-09-25 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1537462174267-Y9BKSXMH32Q0TYIRGA6S/Fermentation_Kimchi_Kombucha.jpg Blog - Fermentation is so hot right now https://www.rachelschneidmill.com/blog/category/Wine monthly 0.5 https://www.rachelschneidmill.com/blog/category/Beauty monthly 0.5 https://www.rachelschneidmill.com/blog/category/Travel monthly 0.5 https://www.rachelschneidmill.com/blog/category/Wine+%26+Food monthly 0.5 https://www.rachelschneidmill.com/blog/category/Health monthly 0.5 https://www.rachelschneidmill.com/blog/category/Fashion+%26+Beauty monthly 0.5 https://www.rachelschneidmill.com/blog/category/Food monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Fresh monthly 0.5 https://www.rachelschneidmill.com/blog/tag/yogurt monthly 0.5 https://www.rachelschneidmill.com/blog/tag/pumpkin+soup monthly 0.5 https://www.rachelschneidmill.com/blog/tag/chilean+wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/dry+skin+moisturizers monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Vegan+restaurant+DC monthly 0.5 https://www.rachelschneidmill.com/blog/tag/popcorn monthly 0.5 https://www.rachelschneidmill.com/blog/tag/wine+for+dummies monthly 0.5 https://www.rachelschneidmill.com/blog/tag/blotted+lip monthly 0.5 https://www.rachelschneidmill.com/blog/tag/kombucha monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Glossier+lidstars monthly 0.5 https://www.rachelschneidmill.com/blog/tag/asparagus+recipe monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Georgetown monthly 0.5 https://www.rachelschneidmill.com/blog/tag/txakoli monthly 0.5 https://www.rachelschneidmill.com/blog/tag/peptide monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Glossier monthly 0.5 https://www.rachelschneidmill.com/blog/tag/DC+tacos monthly 0.5 https://www.rachelschneidmill.com/blog/tag/petit+verdot monthly 0.5 https://www.rachelschneidmill.com/blog/tag/travel+cleanser monthly 0.5 https://www.rachelschneidmill.com/blog/tag/raw monthly 0.5 https://www.rachelschneidmill.com/blog/tag/wine+books monthly 0.5 https://www.rachelschneidmill.com/blog/tag/steamed+asparagus monthly 0.5 https://www.rachelschneidmill.com/blog/tag/vegan+soup monthly 0.5 https://www.rachelschneidmill.com/blog/tag/DC+food monthly 0.5 https://www.rachelschneidmill.com/blog/tag/wine+101 monthly 0.5 https://www.rachelschneidmill.com/blog/tag/wine+guides monthly 0.5 https://www.rachelschneidmill.com/blog/tag/fermentation monthly 0.5 https://www.rachelschneidmill.com/blog/tag/asparagus monthly 0.5 https://www.rachelschneidmill.com/blog/tag/dry+skin monthly 0.5 https://www.rachelschneidmill.com/blog/tag/wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/pumpkin+recipes monthly 0.5 https://www.rachelschneidmill.com/blog/tag/travel+planning monthly 0.5 https://www.rachelschneidmill.com/blog/tag/lidstars+review monthly 0.5 https://www.rachelschneidmill.com/blog/tag/neutrogena+deep+moisture monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Soupergirl monthly 0.5 https://www.rachelschneidmill.com/blog/tag/fast+casual monthly 0.5 https://www.rachelschneidmill.com/blog/tag/travel+tips monthly 0.5 https://www.rachelschneidmill.com/blog/tag/cloud+paint monthly 0.5 https://www.rachelschneidmill.com/blog/tag/DC+Oysters monthly 0.5 https://www.rachelschneidmill.com/blog/tag/vegetarian monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Palma+de+Mallorca monthly 0.5 https://www.rachelschneidmill.com/blog/tag/crispy+prosciutto monthly 0.5 https://www.rachelschneidmill.com/blog/tag/prosciutto+recipe monthly 0.5 https://www.rachelschneidmill.com/blog/tag/bierzo monthly 0.5 https://www.rachelschneidmill.com/blog/tag/fermented+foods monthly 0.5 https://www.rachelschneidmill.com/blog/tag/oysters monthly 0.5 https://www.rachelschneidmill.com/blog/tag/tacos monthly 0.5 https://www.rachelschneidmill.com/blog/tag/vegan monthly 0.5 https://www.rachelschneidmill.com/blog/tag/pumpkin+pancakes monthly 0.5 https://www.rachelschneidmill.com/blog/tag/mave+exfoliator monthly 0.5 https://www.rachelschneidmill.com/blog/tag/terrible+packer monthly 0.5 https://www.rachelschneidmill.com/blog/tag/best+wine+websites monthly 0.5 https://www.rachelschneidmill.com/blog/tag/ice+coffee monthly 0.5 https://www.rachelschneidmill.com/blog/tag/oil+cleanser monthly 0.5 https://www.rachelschneidmill.com/blog/tag/budget+lipstick monthly 0.5 https://www.rachelschneidmill.com/blog/tag/ColourPop monthly 0.5 https://www.rachelschneidmill.com/blog/tag/peppermint+iced+coffee monthly 0.5 https://www.rachelschneidmill.com/blog/tag/beauty monthly 0.5 https://www.rachelschneidmill.com/blog/tag/seasoned+popcorn monthly 0.5 https://www.rachelschneidmill.com/blog/tag/carmenere monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Julep monthly 0.5 https://www.rachelschneidmill.com/blog/tag/zinfandel monthly 0.5 https://www.rachelschneidmill.com/blog/tag/DC+vegan+soup monthly 0.5 https://www.rachelschneidmill.com/blog/tag/cabernet+sauvignon monthly 0.5 https://www.rachelschneidmill.com/blog/tag/organic+jojoba monthly 0.5 https://www.rachelschneidmill.com/blog/tag/iron-rich+food monthly 0.5 https://www.rachelschneidmill.com/blog/tag/galician+wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/neutrogena+hydro+boost monthly 0.5 https://www.rachelschneidmill.com/blog/tag/malbec monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Chanel monthly 0.5 https://www.rachelschneidmill.com/blog/tag/best+lip+gloss monthly 0.5 https://www.rachelschneidmill.com/blog/tag/healthy+proteins monthly 0.5 https://www.rachelschneidmill.com/blog/tag/wine+beginners monthly 0.5 https://www.rachelschneidmill.com/blog/tag/travel+apps monthly 0.5 https://www.rachelschneidmill.com/blog/tag/omega+3 monthly 0.5 https://www.rachelschneidmill.com/blog/tag/packing+tips monthly 0.5 https://www.rachelschneidmill.com/blog/tag/wine+resources monthly 0.5 https://www.rachelschneidmill.com/blog/tag/sherry monthly 0.5 https://www.rachelschneidmill.com/blog/tag/cultures monthly 0.5 https://www.rachelschneidmill.com/blog/tag/non-snobby+wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/DC+vegan monthly 0.5 https://www.rachelschneidmill.com/blog/tag/game+of+thrones monthly 0.5 https://www.rachelschneidmill.com/blog/tag/millenial+wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/international+travel+planning monthly 0.5 https://www.rachelschneidmill.com/blog/tag/carry-on+packing monthly 0.5 https://www.rachelschneidmill.com/blog/tag/skincare monthly 0.5 https://www.rachelschneidmill.com/blog/tag/edamame monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Travel+tips monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Mallorca+beaches monthly 0.5 https://www.rachelschneidmill.com/blog/tag/ordinary+buffet monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Palma monthly 0.5 https://www.rachelschneidmill.com/blog/tag/Mallorca monthly 0.5 https://www.rachelschneidmill.com/blog/tag/passover monthly 0.5 https://www.rachelschneidmill.com/blog/tag/kimchi monthly 0.5 https://www.rachelschneidmill.com/blog/tag/spanish+wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/exfoliating+cleanser monthly 0.5 https://www.rachelschneidmill.com/blog/tag/mencia monthly 0.5 https://www.rachelschneidmill.com/blog/tag/chanel+mascara monthly 0.5 https://www.rachelschneidmill.com/blog/tag/sauerkraut monthly 0.5 https://www.rachelschneidmill.com/blog/tag/vegetarian+tacos monthly 0.5 https://www.rachelschneidmill.com/blog/tag/pumpkin+smoothie monthly 0.5 https://www.rachelschneidmill.com/blog/tag/ribeira+sacra monthly 0.5 https://www.rachelschneidmill.com/blog/tag/mint+iced+coffee monthly 0.5 https://www.rachelschneidmill.com/blog/tag/beginner+wine monthly 0.5 https://www.rachelschneidmill.com/blog/tag/coffee monthly 0.5 https://www.rachelschneidmill.com/blog/tag/eye+shadow monthly 0.5 https://www.rachelschneidmill.com/blog/tag/pumpkin monthly 0.5 https://www.rachelschneidmill.com/project-gallery-nueva daily 0.75 2025-10-07 https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572726409-QKULUSZI5021EFXHCO8J/2Q%3D%3D-1.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572726409-QKULUSZI5021EFXHCO8J/2Q%3D%3D-1.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572726458-1C2XP0HPEUCTAY1C6QJZ/2Q%3D%3D.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727231-9WYFK3VBYB0IU0MTG4G8/9k%3D-1.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727307-9JIHJUDFPSCVBFQBCUPY/9k%3D.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727607-OT5AX31UTLG4Y2MV0DI5/Z-1.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572727616-TWYRQVOZ5U44HHFSJBGV/Z-2.jpg Project Gallery https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458572728004-5MRDTEKVBIA79GK8I5PX/Z.jpg Project Gallery https://www.rachelschneidmill.com/about daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529384846339-5HU6L02VDZ1Q5RQ2K4I1/rachel+headshots-70.jpg About https://www.rachelschneidmill.com/contact-page daily 0.75 2024-10-15 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529451662004-Y2CSKWH686XVJRQNAFE6/rachel_schneidmill_contact.jpg Contact https://www.rachelschneidmill.com/portfolio daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/083a11b2-d6b7-4903-8f8a-469b9a420252/Screenshot+2025-10-10+at+3.52.17%E2%80%AFAM.png Portfolio - Marketing Strategy I provide high-level marketing strategy, budget planning, and performance analysis, along with external marketing research. I create investor pitch decks, board presentations, internal reports, and everything in between. More details here -> https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/1529860646926-KE2PYYIFHUE173B6NGMZ/oysters_health_protein+%281%29.jpg Portfolio - Freelance Writing I'm a freelance writer specializing in food & beverage and lifestyle & wellness. I've written for two local DC publishers, as well as maintaining a personal blog and contributing to various editorial projects. Check out the blog -> https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/78a274f2-346c-4c91-ac82-29145c5b6710/110825+-+4a+-+Rachel+-+Static+-+Mintegral+-+512x512+-+up+to+80.jpg Portfolio - Paid Media I provide creative direction for banner display ads across traditional paid media formats like web banners, as well as in-app placements and checkout features. More display work -> https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/55b5397c-803f-4b5f-b839-05f1277a4217/Rachel+060125+5-+Static_Cost_Champagne+Name.jpg Portfolio - Creative Strategy + Copywriting As a creative strategist, I design high converting paid social ads from ideation through performance analysis and iteration. My work combines consumer psychology, creative direction, and direct response marketing, with a strong focus on UGC and creator-led content. See my ads -> https://www.rachelschneidmill.com/creative-strategy-copywriting daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/0ca5ff04-4c56-4ce4-9d3f-083bfbe99312/Screenshot+2025-10-21+at+11.16.47%E2%80%AFAM.png Creative Strategy + Copywriting ‘This Guy’ Video For this ad, I created an iteration on our top-performing founder's story, but presented it from third person perspective. I wrote a fresh script, filmed myself for floating head/green screen and put that against a new hook and visuals for creative differentiation. What's cool about this video is that it proved you don't actually need the founder to tell his story to make it successful. This ad continues to be a top performer with and incredible thumbstop rate of 54.6% and a spend of £21k+. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/e0e71adb-91d4-4b9e-a9f2-4c8028d0d573/290925-Rachel-I1-150925-2b-Rachel-Saving+Money-Testimonial-Middle+Female+Poor-Static-whispering-angel-%C2%A35-review-Jacob-UK-Portrait-Jacob-UK-Portrait.jpg Creative Strategy + Copywriting - Make it stand out Was it the £5 Whispering Angel promo? Was it the sexy ChatGPT background? We’ll never know. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/bec60890-9bdd-450e-8d44-a1b3f19b06b3/070425+-+5a+-+Rachel+-+Static+-+half-the-name+-+NN.jpg Creative Strategy + Copywriting - Make it stand out This is not a winner in Meta’s eyes but it was a winner for me. I still think an iteration of this could kill. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/4a443f4a-287e-4f48-bed1-e4893e8962b8/Rachel+100225+1a+-+Static+Cost+-+Same.jpg Creative Strategy + Copywriting For this static, I wanted a very simple, yet relevant way to show the price disparity between buying with Winedrops vs buying the exact same bottle elsewhere at full price. The beauty of this ad is how such little copy communicates the message, while also incorporating of-the-time social media language. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/46296fec-c699-4d51-b518-8e1155a3bf38/230625+-+1b+-+Rachel+-+Static+-+more-exclusive+-+I.jpg Creative Strategy + Copywriting - Make it stand out Not the highest performing, but cleared the hit rate threshold, and well, she cute. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/42beaed9-9868-4e79-91b2-777c1b83fdfb/170225+-+2b+-+Rachel+-+static-cost-saving-+I.jpg Creative Strategy + Copywriting This was yet another take on the discount angle, but showing it in a slightly snarky way. We could just say: “Winedrops sells Chocolate Block for half off” but what’s the fun in that? https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/754884f5-cdac-4fb1-bfeb-00021ea45638/Screenshot+2025-10-21+at+11.11.53%E2%80%AFAM.png Creative Strategy + Copywriting Bored of Mass Market Video Phil is one our content creators. We love Phil. In full disclosure, I didn’t not write this original script, but I did edit and design with my video editor. Apparently, the Winedrops audience likes Phil too as this was the only top performer of our creator videos. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/a567fc19-3dff-483b-b1f9-25c3cf45f9ef/Screenshot+2025-10-24+at+8.01.40%E2%80%AFAM.png Creative Strategy + Copywriting - Make it stand out Not Addicted Video Google AI Studio helped me understand why this wasn’t a winner: low energy, too sublte in its humor, and didn’t present a problem or product early enough in the video. That all being said, it was my debut as scriptwriter + creator and was very fun to shoot. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/f46c90d8-6b84-4f9b-9090-6ab9fd56a057/Screenshot+2025-10-21+at+11.12.22%E2%80%AFAM.png Creative Strategy + Copywriting Declassified Video Winedrops has a unique product offering in their declassified wines and I thought an explainer video would be perfect here. It helps the user understand where the wines are made and how they are so discounted while remaining top quality. The video remained a long-running top performer, spending over £30K with an above average hold rate of 17.1%. https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/86325d9c-dbc7-46c4-834a-83fc2811cd78/Rachel+060125+5-+Static_Cost_Champagne+Name.jpg Creative Strategy + Copywriting In my very first week working with Winedrops, I was asked to come up new static concepts for their wine membership club. The club offers wine at steep discounts and most of their top performers were about savings. What I did was combine the savings angle with insider wine humor. Most know sparkling wine can only be called Champagne if grown in that region … and the internet loves to poke fun at that. This ad was an instant winner and had spent over £20K in first few months. https://www.rachelschneidmill.com/marketing-strategy daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/ebb2ac90-b4db-4112-97a0-a568be9c414f/Copy+of+CW_Strategy+Presentaion.gif Marketing Strategy https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/d7c8b368-77e3-4100-8da6-b2b406be6286/PortfolioCopy_+Gorae_Soju_Final_SHARED.gif Marketing Strategy https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/23e29ca6-dbdd-46e3-8c3a-05cebd2b3f55/Page+3-Irregardless_MarketingProposal_October2023.png Marketing Strategy https://www.rachelschneidmill.com/paid-media daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/01dd46ea-e480-4543-b1d3-c2ce9340284c/110825+-+4a+-+Rachel+-+Static+-+Mintegral+-+512x512+-+up+to+80.jpg Paid Media https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/7b286a45-d478-4be0-80ab-b2834e6ea9a6/110825+-+4c+-+Rachel+-+Static+-+Mintegral+-+512x512+-+anti+club.jpg Paid Media https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/bd395a97-0961-4aba-b56a-6209a8e1f9e4/220925-Rachel-Banner+1200x627-b-Jacob-UK.jpg Paid Media https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/640afd44-a612-4759-a930-1b44dcc13831/Rachel+-+Static+-+Rokt+-+Lifestyle+-+1200x1200-3.png Paid Media https://images.squarespace-cdn.com/content/v1/5b27ee6c8ab722c33e7113d7/7636c25b-11ab-489b-b58d-d6a58784afe6/Rachel+-+Static+-+Rokt+-+Lifestyle+-+1200x628.png Paid Media