About Me
I’m a digital marketer who's spent the last 19 years learning consumer behavior - what drives people to click, read, share, and buy. I'm that rare marketer that can write the copy, build the strategy, manage the team, and explain it all to engineers. Whether you need someone to overhaul your lifecycle marketing, launch a new acquisition channel, or figure out how to make AI work for your creative process, I've done it . More profesh stuff right this way.
Back in 2018, I worked part time at Grand Cata, a Latin American wine shop with a bomb group of catadores who helped me hone my hobby into a real passion. I am WSET level 3 certified, which is a globally recognized wine and spirits education program. I’ve also completed the Spanish Wine Scholar Guild program, a deep dive into Spain’s 17 regions and their glorious wines. Find me on Vivino to see what I’m drinking, which for the next few years will likely be many, many South African wines.
For most of 2025, I’ve been working as a Creative Strategist crafting briefs and strategies for a Wine club in the UK. I translate audience insights into campaigns that actually perform, working across video, UGC, and static content while analyzing what works and why. It’s been a blast combining my love of wine with marketing chops - see the proof here.
Other fun things:
I’m originally from New York so I have very strong opinions on bagels, pizza and rainbow cookies. Wearing all black is always an option.
I’m happiest on a beach or eating a breakfast sandwich, or better yet: eating a breakfast sandwich on a beach.
I never turn down a chocolate croissant or a bookstore.
Some shopping obsessions include weird boutiques, any prints with animals or food on it, large rings, all the sneakers, and nail polish. I own more than 100 bottles.
You’ll never catch me:
Being quiet - I’m an extrovert and a talker.
On the treadmill. I dig a good sweat, just not indoor running.
Awake super early. I love sleeping almost as much as eating.
You can usually find me:
In ripped jeans, a graphic tee and oversized cardigan.
Holding an iced coffee on the playground. I have the cutest toddler in whole dang world.
Reading hard copy books. Not everything should be digital.
In a vintage shop. My best finds are recycled.
My CliftonStrengths top 5:
Activator
Communication
Input
Individualization
Maximizer