Portfolio
Creative Strategy + Copywriting
As a creative strategist, I design high converting paid social ads from ideation through performance analysis and iteration. My work combines consumer psychology, creative direction, and direct response marketing, with a strong focus on UGC and creator-led content.
Paid Media
I provide creative direction for banner display ads across traditional paid media formats like web banners, as well as in-app placements and checkout features.
Marketing Strategy
I provide high-level marketing strategy, budget planning, and performance analysis, along with external marketing research. I create investor pitch decks, board presentations, internal reports, and everything in between.
Freelance Writing
I'm a freelance writer specializing in food & beverage and lifestyle & wellness. I've written for two local DC publishers, as well as maintaining a personal blog and contributing to various editorial projects.