Marketing Strategy

Gorae Soju

Applied market research and client input to prepare an investor pitch deck for a growing Korean Spirits brand in the US.

Irregardless Wine Bar & Restaurant

Now named Cynthia, I helped a new restaurant owner establish a micro influencer campaign to drive local and relevant visibility to the DMV community.

Calvert Woodley Wine & Spirits

I worked with Calvert Woodley for a good part of 2024, reviewing their current marketing strategy and suggesting improvements to accomodate shifting industry needs. I developed a marketing strategy and budget to help CW more effectively reach their Gen-X and Millennial customers in DC and beyond.